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The Audacious Cheeky Theorem

In the words of Mrs. Merton, we’ve been having a heated debate. I’d like to name the result the Audacious Cheeky theorum. The theory states:  A writer should choose the word cheeky over the word audacious, if  and only if 95% of the readers probably won’t know what audacious means. The rest of the time, […]

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Workshops

2012 at The Swedenborg Society, Bloomsbury Way, London WC2. New term special offer: 3 for 2. Book all three and pay for two: £150 reduction + two free books. One-day workshops, with guidance, feedback and plenty of time to write. For everyone who’d like to be a better writer, whether you do it for a […]

What we do

We write for organisations and we run workshops and creative days. Writing for business is different from the other kinds of writing. People don’t usually choose to read our words for their own amusement. (Although when the circumstances are right, it can happen.) When we write for businesses, charities, NGOs or individuals we want three […]