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The Apprentice (against my better judgement)

It’s been a few years since I watched The Apprentice because the arrogance, agressiveness and ignorance distress me. And then there’s the competitors. I watched it a couple of years ago when they were working at Lush on their cosmetics. (“They cost pence,” said Lord Sugar dismissively, then one of his teams used half a [...]

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Our Favourite Clients

afia Ben Afia is a director of 26 and set up his brand tone of voice agency in 2005. Ben loves getting out and winning huge projects, and I like working on them. For Ben I’ve run workshops for E.ON’s corporate department, Aviva and Legal & General and I write for his website. I’ve also [...]

Sarah McCartney

I set up Little Max in 1994. Before that, I was school swot at Boldon Comprehensive, Tyne & Wear (where I still hold both the O levels and under 14s long jump records, now unbeatable as my school has been demolished and there’s a carpark where the long jump pit was). There I was mostly [...]