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The Audacious Cheeky Theorem

In the words of Mrs. Merton, we’ve been having a heated debate. I’d like to name the result the Audacious Cheeky theorum. The theory states:  A writer should choose the word cheeky over the word audacious, if  and only if 95% of the readers probably won’t know what audacious means. The rest of the time, […]

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What we do

We write for organisations and we run workshops and creative days. Writing for business is different from the other kinds of writing. People don’t usually choose to read our words for their own amusement. (Although when the circumstances are right, it can happen.) When we write for businesses, charities, NGOs or individuals we want three […]


We work with words and run workshops. Newsflash! For autumn 2012, we’ve three writing workshops for business writers: write your own website, write your press releases, and writing to customers. Click the link just up there ^ to have a look. Book all three for the price of two and we’ll throw in our two […]