The complete basics (almost free)

If you'd like to come to one of our courses for business writers, email us for  future dates, usually Friday afternoons. For £150 you can have a half day's training. We recommend a series of 4 afternoons for £500. Bargain!

If you have absolutely no marketing experience or knowledge and very little budget we'd like to recommend two books:

FAQs on Marketing by Philip Kotler £9.99 published by Cyan books.

101 Ways to Market Your Business by Andrew Griffiths, published by Allen Unwin, ISBN 1-86508-386-0.

These books cost less than £10.00 each; the first covers marketing strategy and the second is packed with ideas about finding your customers and communicating with them.

If you'd like to read an interesting book about brand identity and consumer behaviour, perhaps you'd enjoy Sarah's new publication:

The Fake Factor: Why we love brands but buy fakes by Sarah McCartney, published by Cyan, ISBN 1-904879-42-X